Seasonal Marketing Opportunities for Assisted Living Homes
Posted by Donna Mae Scheib on September 29, 2017
Seasonal Marketing Opportunities for Assisted Living Homes
How senior living facilities can take advantage of seasonal promotional offers.
You don’t have to specialize in seasonal products or services to take advantage of seasonal and holiday promotions. Holidays and special events offer the perfect opportunity for assisted living homes to run promotions.
For example, you can also host special seasonal events and family visits during holidays to generate energy and build a positive reputation for your facility. With some advance planning, any senior living community can increase the number of inquiries and tours that they get during holidays and special events. The following are some tips for assisted living homes to take advantage of seasonal opportunities.
Host Open Houses on the Weekend
Make it easy for families to stop by and visit your facility by hosting open houses on holiday weekends that don’t require them to schedule an appointment. The weekend after Thanksgiving is a popular time of year for assisted living tours.
Plan holiday-themed activities and serve treats. Use seasonal decorations to make your community sparkle. You could even offer gift wrapping services to entice shoppers. Alternatively, you could host craft events and invite vendors to showcase their wares in order to give families the opportunity to shop for unique gifts while they check out your facility.
Enhance Branding with Seasonal Imagery
Enhance your logo and marketing materials with seasonal or holiday imagery. Think Google Doodles, which are used to celebrate holidays, anniversaries, and more. You can change some elements of your logo or marketing materials to celebrate holidays. For example, in the fall, you could decorate your website with images of fall foliage.
Start Early
Successful seasonal marketing campaigns start early. Be sure to plan for them well in advance, so you can start before your competitors and fight the noise. Months before your campaign starts, you’ll need to work out the details and know which tactics you’re going to use to spread the word about the promotion.
Create Original, Holiday-Themed Content
Create original content for the holidays, such as a home safety checklist for adult children hosting their aging parents during the holidays, a collection of holiday recipes, or holiday activity ideas for seniors. You could build landing pages on your website that require prospects to provide their contact information in exchange for downloadable content.
Publicize Your Seasonal Promotions Online and Offline
Seasonal promotions can be very effective, but you have to properly publicize them. Update your website with a list of holiday events and give people the opportunity to register for the events online. Direct mail campaigns are also an effective way to promote seasonal events. Additionally, you could use email marketing to send out email blasts to prospects.
Host a Holiday Dinner
Many seniors spend their holidays alone. Work with local senior agencies, geriatric care managers, and organizations that support seniors to host a holiday dinner at your assisted living home. This will not only enable you to brighten the holiday season for seniors in your community, but it will also allow you to build stronger relationships with referral partners. It also gives potential residents the opportunity to see what the lifestyle is like in a senior living community.
Promote Your Assisted Living Community During the Holidays and Beyond on Senior Living Link
The holidays are the perfect time to connect with prospective residents and show them how wonderful and supportive an assisted living community can be. Seasonal promotions have the potential to be significant profit-boosters for your assisted living home.
You can also promote your assisted living home effectively on Senior Living Link. Our nationwide online directory of senior living homes allows you to create a profile with photos, videos, and information about your facility, so you can connect with prospective residents. It costs just $97 per month. There are no hidden fees and you can cancel at any time. Senior Living Link does not charge a placement or referral fee. Join now!
Contact us today to learn more.
Want more resources? Learn More >>
Want to stay updated with our blog posts and other resources? Sign up for monthly newsletter >>