It's no doubt that moving day is an emotional one. Your senior relative is finally making the step to move out of their home (maybe your childhood home that's full of memories) and settle into their assisted living arrangement. read more

The truth about advisors and how to find a good one. A brief explanation of how referral and placement advisors operate and where you fit in all of it. Examples of bad and good ones. A description of how Washington State is attempting to standardize their practice so people are protected. Empowering yourself by asking questions to promote your own due diligence. read more

Our parents took care of us and kept us safe when we were children, so once they get older, it's our turn to return this love and care to them. While some of us care for our aging relatives at home, this isn't always a possibility for everyone. read more

There are several ways to advertise your senior living directory, from newspapers and brochures, to TV commercials and pay-per-click advertising. Listing your assisted living home in an online senior living directory is one of the most effective ways to generate interest and spread the word about your facility. read more

The assisted living industry has evolved over time and is experiencing shifts that will affect the way senior care facilities promote their businesses and engage with prospective residents. The following are 5 important sales and marketing trends shaping the industry. read more